Marketing & Sales Case Studies
This portfolio highlights integrated marketing initiatives I led for a multi-location medical aesthetics organization. These projects demonstrate strategic planning, campaign development, paid media oversight, website modernization, and revenue-focused event execution.
All initiatives reflect full-cycle marketing leadership — from concept through launch and performance optimization.
01
Holiday Pop-Up Event Campaign
Holiday Pop-Up Event Campaign
A multi-channel promotional campaign designed to increase attendance and drive in-clinic engagement for a seasonal event across multiple locations.
My Role & Leadership:
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Developed campaign concept and promotional positioning
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Designed all event collateral and digital assets
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Coordinated messaging across social, email, and in-clinic touchpoints
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Supported campaign rollout and performance monitoring
Impact:
Improved event awareness, increased attendance, and strengthened patient engagement across participating locations.
02
Lunch & Learn Educational
Event Campaign
A coordinated promotional initiative supporting surgeon-led educational events designed to increase consultation bookings and brand authority.
My Role & Leadership:
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Designed branded promotional materials and event visuals
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Developed coordinated messaging across digital and in-office channels
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Managed campaign communication cadence
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Supported event performance evaluation
Impact:
Drove strong attendance and consultation interest while enhancing educational engagement and brand credibility.
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03
Fall Beauty Event — Full-Scale Promotional Campaign
A high-impact, multi-location campaign developed to support one of the organization’s largest annual non-surgical initiatives.
My Role & Leadership:
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Directed campaign from concept through execution
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Designed all promotional graphics and event collateral
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Managed digital promotion across social and email
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Coordinated campaign alignment across departments
Impact:Impact:
This campaign supported significant multi-location revenue growth, increased patient engagement, and strengthened brand visibility during a high-volume promotional period.
04
Regenerative Medicine Educational Series
A visually driven educational campaign introducing advanced regenerative treatment options.
My Role & Leadership:
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Designed multi-slide carousel content optimized for engagement
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Simplified complex medical concepts into accessible messaging
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Aligned visual hierarchy with brand positioning
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Integrated strong call-to-action strategy
Impact:
Strengthened patient awareness, increased social engagement, and supported consultation inquiries for regenerative therapies.
05
Procedure-Specific Educational Webpage
Developed a comprehensive patient education page designed to improve clarity, accessibility, and search visibility for a specialized surgical procedure.
My Role & Leadership:
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Created educational visuals and explanatory diagrams
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Wrote long-form, patient-focused content
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Structured layout for readability and user experience
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Applied SEO-informed content strategy
Impact:
Improved patient education experience and supported increased digital visibility for the procedure.
06
Multi-Site Website Modernization Initiative
Led a comprehensive digital refresh across multiple web properties to improve branding consistency, user experience, and conversion performance.
My Role & Leadership:
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Designed updated site layouts and visual hierarchy
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Enhanced navigation and mobile responsiveness
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Improved content clarity and patient journey flow
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Supported search visibility improvements through SEO best practices
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Strengthened overall digital brand presentation
Impact:
Elevated digital presence, improved user engagement, and enhanced online discoverability across locations.
07
Paid Media Campaign Leadership —
Meta & Google
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Developed and managed paid advertising initiatives supporting surgical and non-surgical service growth across multiple markets.
My Role & Leadership:
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Conceptualized campaign positioning and promotional messaging
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Designed platform-specific creative assets
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Directed audience strategy and campaign refinement
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Monitored performance to support lead generation objectives
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Ensured compliance with medical advertising standards
Impact:
Strengthened lead acquisition efforts, improved campaign effectiveness, and supported sustained growth across service lines.
If you’d like to review campaign decks, analytics, or discuss how we can expand patient acquisition and brand visibility, please contact me:
708-473-6929