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What Sets a Professional Makeup Artist Apart from the Rest?

A professional makeup artist stands out from the crowd for several reasons. They possess a deep understanding of photography, real-world experience, proper licensing and insurance, and an exceptional personality. Not all makeup artists comprehend the intricacies of high-definition cameras, videography, ISO settings, flash usage, stage lighting, and the impact of natural sunlight at different times of the day. These factors are crucial because most clients seek makeup application to look great both in photos and in person. Striking the right balance between the two can be challenging. This is where the distinction lies between someone who dabbles in makeup (such as on Instagram or YouTube) and a professional makeup artist. True professionals possess comprehensive knowledge of the entire makeup application process and how it translates through the lens.



Expertise is a key factor in distinguishing a professional makeup artist. My expertise is built upon a combination of the number of clients I have worked with and my commitment to continuous learning. While they say it takes 10,000 hours to master something, that number is arbitrary. Every individual has unique skin composition and undertones, and understanding how makeup will react or oxidize on different skin types requires a wealth of knowledge and ongoing education. The cosmetics industry is constantly evolving, with new products and ingredients emerging in a multi-billion-dollar market. Staying at the top of my game means staying informed about product ingredients, different skin types, and color theory. My strengths lie in my extensive knowledge, experience, professional credentials such as being an LLC and having insurance coverage, and my unwavering work ethic towards achieving perfectionism.


Danielle Leighton

Diva Me Bella LLC

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